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Subalkisan is a mission to improve livelihoods in rural India by providing farmers access to a range of products and services through tech and data-enabled ecosystem.


We believe information and knowledge is the best way to empower farmers. We help provide direct access to markets for agri-inputs and crop advisory to start with. We serve our farmer friends through a variety of channels including field officers, call center operations, and direct reach through technology.


The company is investing heavily in technology to increase efficiencies of key business operations to help us with better demand and fulfillment planning.


The company recently launched the ambassador program to further strengthen our operations in key villages and help generate employment opportunities for the rural youth using an asset-light model.



We help farmers procure agri-inputs at a reasonable rate at the convenience of their doorstep. Subal’s marketplace enables the transaction between the dealers and farmers and ensures proper fulfillment of orders within 2-24 hours. The aggregator model helps farmers choose from the best selection of products at most competitive rates. At the same time, it helps agri-input dealers and companies to be able to expand their reach and distribution.


Provide crop-related advisory services to the farmer at various stages of the crop, right from understanding the soil contents, choice of crops, farming practices, and yield improvement. We also provide additional information like weather information, mandi rates, suggestions on pesticide usage, etc through our call center based by a panel of agronomists



The periodic farmer meetings help farmer be more aware of different agriculture-related issues, important social issues, and SUBAL's products and services


On-farm advisory solutions supported by central support of our panel of agronomists and experts

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Home delivery of agri-inputs. Provide information on agri-input usage in terms of dosage, frequency, etc. 


On-ground activation and awareness drives at weekly haat and places of key interests


Regular promotional events to increase awareness around new products, crop cycles, Subal services etc


Experts and agronomists conducting focussed group in-depth sessions. The workshops can vary from best practices, organic farming, soil testing etc


Evening chaupal sessions

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Fully functional call center provides information related to agri-inputs, mandi rates, weather information, and crop advisory supported by our panel of experts



We are a driven team with diverse skill-sets, all passionate about making a difference. Subal’s core purpose of bringing efficiencies in the agri-sector in India is what brought us all together. Over a period of time, we have been fortunate to have more people join us in this mission. 


In our team, we have people who have years of experience in the agri-inputs industry with manufacturing and distribution of fertilizers; people with strong operations background having worked with some of the largest PSUs in India; to people having led growth and product at some of the fastest growing online commerce companies in India; to people who been able to build strong relationships in the farmer communities. 

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